{HERMèS' SUCCESS HAS BEEN DRIVEN BY DEFICIENCY

While the majority of high-end brand names drive exposure through social media marketing, celebrity partnerships and style programs, Hermès which started as a saddlery and which still hand-stitches the lion's share of its leather bags hasn't. Its main items haven't changed much in years; it does not have TikTok, and doesn't give celebs cost-free b